Effectiveness of Strategic Marketing and Recommendations for Ford Research Paper

Effectiveness of Strategic Marketing and Recommendations for Ford Company - Research Paper Example Know and have a passion for our business and our customers. Demonstrate and build functional and technical excellence. Ensure process discipline. Have a continuous improvement philosophy and practice. On Working Together - Believe in skilled and motivated people working together Include everyone; respect, listen to, help and appreciate others Build strong relationships; be a team player; develop ourselves and others Communicate clearly, concisely and candidly Role Model Ford Values Show initiative, courage, integrity and good corporate citizenship Improve quality, safety and sustainability Have a can do, find a way attitude and emotional resilience Enjoy the journey and each other; have fun – never at others’ expense Deliver results Deal positively with our business realities; develop compelling and comprehensive plans while keeping an enterprise view. Set high expectations and inspire others. Make sound decisions using facts and data Hold ourselves and others responsib le and accountable for delivering results and satisfying our customers. Business objectives Nonfinancial Goals 1. Retain spot as a global market leader with over 100 plants and 280,000 employees worldwide. 2. Sustain profitability and rank as Number 1 US auto company. 3. Introduce 2013 Hybrid Edge into Chinese, European and US markets 4. Enter and increase manufacturing in India to lower plant costs 5. Build efficiency through better logistics, distribution and control 6. Succeed at all implementation factors 7. Build awareness and increase sales of all Ford Hybrid automobiles Financial Goals 1.